We Know Who Knows

Our Fractional Leaders are proven experts in the modern growth stack and bring with them a data-driven ideology, a deep understanding of modern technology, and a proven methodology for execution.

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Focusing on Growth

Fractional Leaders are available on a retainer, interim, or part-time basis. Generally reporting to the CEO and the Board, these leaders are able to insert themselves quickly and leverage their expertise to break through political barriers and promptly drive lasting change in your organization.

Executive Metrics Coach

Coaches the CEO to incrementally weave a data-driven mentality into decision-making and strategy development. Collaboratively set goals to strengthen the CEO’s ability to define key metrics, align teams around strategic goals, and embed a data-aware mentality in the leadership team.

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Core Metrics Discovery

Establish your baseline for how you are currently measuring success

Learn the gap between the current state and the ideal state

Identify key resources and the metrics they are responsible for

Explore causation vs correlation behind cross-team metrics

Goals Alignment

Work together on a plan to put your new mindset into action

Dive deep into what success means

Define actionable goals to work toward

Regular sessions to discuss progress and blockers

Board Report

Review and reflect on issues with the current report and process for gathering data

Define an ideal board report

Review opportunities to streamline the collection and consistency of the report

Board meeting prep sessions

Growth Levers

Where are the biggest levers in your organization?

Where are you allocating your resources in response?

How are you defining success?

When do you double down or when do you pull back?

How are you measuring?

Data Driven Company Coaching

Augment your business intuition

Create better alignment between teams

Guide your team to your vision through the right data-driven questions

Fractional CMO

Working with the CEO to drive an organization's marketing strategy, brand positioning, and customer acquisition initiatives.

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Strategic Marketing and Brand Leadership

Develop and implement the company’s overarching marketing strategy

Align marketing initiatives with business goals like revenue growth and brand building

Establish and maintain the company’s brand identity, voice, and image

Ensure consistent messaging and visual identity across all touchpoints

Customer Insights and Demand Generation

Leverage data to understand customer behavior, preferences, and market trends

Drive acquisition, retention, and engagement through targeted marketing campaigns

Use insights to inform product positioning and customer engagement strategies

Optimize marketing efforts with data-driven decision-making

Digital Marketing and Innovation

Lead digital marketing efforts, including SEO, content, social media, and paid advertising

Stay ahead of emerging technologies and trends to innovate marketing approaches

Oversee go-to-market strategies for new product launches

Collaborate with product teams to effectively position and promote offerings

Cross-Functional Collaboration and Communications

Work closely with sales, product, and operations teams to ensure strategic alignment

Manage public relations, media relationships, and crisis communication

Act as the company’s spokesperson when necessary

Create cohesive strategies that bridge marketing with other departments

Team Leadership and Performance Management

Build, lead, and mentor a high-performing marketing team

Foster a culture of creativity, collaboration, and innovation

Oversee budget allocation and measure ROI using key performance indicators (KPIs)

Continuously evaluate and refine marketing strategies to maximize impact

Fractional Head of Data

Taking guidance from the CEO or CTO, provides leadership in data strategy, governance, analytics, and team, ensuring data-driven decisions and scalable infrastructure for business growth.

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Data Strategy Development

Defining data goals aligned with the company’s business objectives

Developing a roadmap for leveraging data to drive growth, efficiency, or innovation

Data Governance and Management

Establishing policies and best practices for data quality, security, and compliance

Overseeing the design and management of databases or data warehouses

Team Leadership

Leading or mentoring existing data teams

Helping to recruit and onboard data scientists, analysts, or engineers

Data Analytics and Insights

Driving data analysis to inform key business decisions

Implementing reporting systems and dashboards

Technology Implementation & Scalability Planning

Recommending and overseeing the adoption of data tools, platforms, or infrastructure

Managing integrations between data systems and other business software

Setting up systems and practices to ensure data infrastructure can scale with the organization

Fractional Head of Growth

Working with the Executive Team, the “glueperson” that drives user acquisition, retention, and revenue growth through data-driven strategies, experimentation, and cross-functional collaboration across marketing, product, and sales.

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Growth Strategy Development and Revenue Growth

Create and implement strategies to drive user acquisition, activation, retention, and monetization

Align growth efforts with the company’s overall goals and key performance indicators (KPIs)

Develop strategies for upselling, cross-selling, and increasing average revenue per customer

Collaborate with sales to improve pipeline efficiency and close rates

Data-Driven Decision-Making

Analyze data to identify growth opportunities and measure the effectiveness of campaigns

Use metrics such as customer lifetime value (CLV), churn rate, and conversion rates to inform decisions

Experimentation and A/B Testing

Design and run experiments to test new growth strategies, channels, or features

Rapidly iterate based on results to scale successful initiatives

Cross-Functional Collaboration and Team Leadership

Work closely with marketing, product, sales, and customer success teams to ensure alignment on growth goals

Integrate efforts across departments to optimize the customer experience

Build and lead a growth team, fostering a culture of innovation and agility

Provide mentorship and support to team members

Channel Management and Customer Journey Optimization

Identify and scale growth channels, including paid advertising, SEO, partnerships, email campaigns, and referrals

Optimize resource allocation across channels for maximum impact

Map and analyze the customer lifecycle to identify friction points and opportunities for improvement

Get Started With GrowthBench

The GrowthBench Team has helped over 900 great companies like Dropbox, Dialpad, Calendly and Tonal generate more revenue, from more customers, more often, at a lower cost. We bring together the best people, processes and technology to drive bespoke business outcomes.